Tag Archives: dr marten boots

Habit Forming

7 Aug

Amazon.com recently launched a daily deal fashion site called Myhabit.com. I’m skeptical of daily deal sites, which feel gimmicky, so I am surprised to report that I had a great experience there.

Today is the first time I visited, after my curiosity got the better of me from seeing some cute stuff in their daily email. (You always have to click through to the site to see the prices.)  They had quite a few cute brands on sale  (on the dressier side, probably more for date night than everyday wear). The pricing was very accessible – many dresses under $100, tops in the $30-$50 range, high quality shoes under $100. Let the browsing begin.

For those who have never shopped at a “daily deals” site, here’s how it works – they feature  small lot of merchandise by a handful of brands which change every day or two. Selection is limited – there are usually no more than about 20-30 items per brand – so it’s easy to skim the page and grab something you like. The low prices (and free shipping) make snatching something up that much easier.  They increase the urgency by listing sold-out items on the bottom of the page, encouraging shoppers to buy whatever is left before it’s gone, too. Once the sale is over, the clothes are no longer available.

Even though I am a savvy marketing person by profession, and can see right through the false sense of urgency that is created, the whole experience worked for me. I ended up with a pair of suede Dr. Marten boots for $78. I’ve been wanting a pair of grey suede boots for quite a while, and I have owned Docs before and know they’re comfortable and last years and years. With free 4-day shipping & returns, this was really an easy sell. Here they are (though the link to the sale will stop working after tomorrow when the sale ends).

grey doc marten suede ankle boot USD 78 at daily deal site myhabit.com

Suede Doc Marten boots for $78 – my first purchase from daily deal site MyHabit.com (and Amazon site). This could be seriously habit-forming.

The most amazing thing? From the opening the email to placing an order, the whole transaction took less than 10 minutes. I can really see why these daily deal sites are one of the fastest growing areas of online retail. The feeling that you need to act fast in order to get that “special deal” is irresistible! It’s funny how the thinking part of my brain can see right through it, but the feeling side of my brain loves to declare a “shopping victory”. With a broad selection of brands and something new every day, this site could indeed be very habit-forming.

There are a few things that set MyHabit.com apart from other daily deal sites I’ve come across:

1) They accept returns (within 21 days) on many – though not all – items. (The returns policy is listed clearly on each product page.) I’ve been burned by daily deal sites before, when I purchased a top for my daughter on Zulilly which ended up being way too small (the item was probably on sale due to bad sizing) only to find that it was not returnable. I ended up giving the stuff away to friends with kids…and also vowed never to shop Zulilly again.

2) Free four-day shipping. Zulilly’s stuff took me 2-3 weeks to get – and I think there’s a minimum purchase amount to get free shipping.

3) More stuff I like – the range of brands and styles is broader and somehow more compatible with my tastes. Maybe it’s because Amazon is a west-coast company with a sense of style more compatible to mine. Maybe because they’re the big gorilla in the space and have more clout with vendors. Whatever the reason, I’m pleasantly surprised.

4) A more complete range of sizes. Sometimes daily deal sites just have a limited range of sizes (like the sale rack at the department store at the end of the sale). There’s nothing worse than finding item after item you like only to find that it’s not available in your size. At least for the sales I looked at, many (though not all) of the sizes were still in stock.

5) Nice product pages – for clothing, the model will actually do a full 360 via video for you, so you can see the garment from all sides, and how it drapes. The length of all clothing is listed in inches, so it’s easier to get a sense of how long a dress or a top will be on you, rather than the leggy 5’9″ model.

Bottom line – Bravo! As long as the products themselves deliver as expected, I predict MyHabit.com will kill their daily-deals competitors. So if you’ve got some time to kill at the computer and are looking for a nice new item for going out to dinner (or going to work), check it out for yourself and let me and the other readers here know what you think!

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