Tag Archives: sales

Making the Most of Online Sales

24 Jul

Ever have the feeling you have 17,000 email messages in your inbox? I actually did – I signed up to receive “marketing communications” from all my favorite online stores, and then fell behind on reading all the messages. After more than a year of neglect, I finally sat down to clear out the backlog, and was amazed at the volume of email urging me to buy, buy, buy… message after message saying “hurry” or “last day” (only to announce another sale a few weeks later).

They just keep coming...

They just keep coming… over 20 marketing messages received by 10am.

Truth is,  you don’t need to be on a store’s email list to take advantage of the best sales of the year.  They always happen twice a year: after Christmas, and right now – in late July and August, when Fall and Winter clothes begin to arrive in stores. But email marketing offers you the advantage of early access and sometimes an additional discount.

I recently needed a dress to wear to a summer wedding in Sonoma, and I was hoping to land a deal.  So when Boden (one of my favorite online stores) announced their end-of-summer sale, I jumped on the site the same day. I loaded up my cart with 10 “maybe” items, then quickly narrowed down to the best five. I gulped at the total dollar amount and then ordered all five items, knowing I’d be sending half of it back – because in a real store, you take more stuff into the dressing room than you intend to buy. I even paid $15 for express shipping to find out quickly if I had “the right dress” for the occasion. The next day, a large box was on my doorstep!   (It’s my first time using overnight shipping, and I have to say, I could get used to this.)

As it turns out, of the two dresses I ordered, one was a winner. Even with the extra shipping charges, it ended up costing less than $160 – not bad considering I never even had to leave my house. No raking through cluttered clothing racks. I could try it on at home with my own shoes and accessories. As a footnote, less than a week after ordering it, my size is already sold out – so I’m glad I acted quickly.

boden silk petal dress

A recent score from Boden’s online sale – just the dress to wear to a summer wedding.

The unexpected winner from the order was a funky 60’s print tunic – I had my doubts about the crazy retro print, but when I put it on, it felt so good that I decided to keep it. I live in tunic length tops, and the print offers a welcome pop of color.  The fit is great too – flattering neckline, not too tight around the hips, long enough to wear with leggings (or as a super-mini dress if you are feeling daring). $58 is more than I usually spend on tops, but I know it will get plenty of wear.

Boden Fab Jersey Tunic on Sale

The stretchy cotton jersey material was so soft and comfy that I ended up keeping this one.

In a nutshell, here is how I make the most of online sales:

1) Use a separate email account for online shopping. Then, ignore the account unless you’re looking to buy something.

2) Be stingy with your time. Delete all marketing emails older than a week without reading them.

3) If you do intend to buy, respond to online sales early, because popular items can go out of stock in a few days.

4) Order more items than you intend to keep. (You may need to pay for return shipping, but perhaps ordering more means you get free shipping with your order.) Order two sizes of the same item if you have trouble finding your size in a real store.  Yes, you’ll have to float the cost of the additional items until your return is processed, but you’re more likely to end up with something that you’re excited about.

5) Look for coupon codes before you check out  – it only takes a minute and may save you shipping or 20% off with very little effort. My favorite site is Retailmenot.com

6)  Be picky when trying on your clothes at home. Using the best mirror in the house, force yourself to make quick decisions based on gut-level reaction. When in doubt, send it back.

7) Bang out the logistics. To make returns easy, keep your computer connected to a printer for creating return labels, and keep a roll of packing tape in your desk for sealing your package. Fill out the paperwork for the return as soon as you can (to avoid losing it). Find the most convenient place near home or work to drop off UPS packages (using UPS.com). If your package has prepaid postage, don’t stand in line at the post office – walk up to the front of the line, make eye contact with a clerk, and he/she will tell you where to leave it.

8) Log off and get back to real life.  It’s easy to get sucked into hunting for deals online – so I give myself a time limit. If nothing clicks in the first 1 or 2 minutes on a specific site, I ditch out, knowing there will always be a next time.

Do you have another tip to share? Leave it in the comments section below!

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